10 Proven Tactics to Supercharge Your B2B Account-Based Marketing Efforts

Did you know that 67% of B2B organizations use account-based marketing (ABM) strategies? ABM means focusing on specific companies instead of a broad audience. Companies using ABM see a huge 209% increase in marketing revenue! These numbers show why ABM is so important in B2B marketing today. But to get these results, you need to be precise, personal, and work well together. In this blog, we'll share 10 proven ways to boost your ABM efforts. We'll talk about: - Picking the best companies to target - Making content that feels personal to each company - Using different ways to reach out to them We'll also look at how working closely with sales and marketing teams can make things 76% better. Plus, we'll explain how using account-based analytics can make your campaigns work even better. All our tips come from trusted sources like Marketo and Demandbase. This guide will help you avoid mistakes and get the most out of your ABM efforts. Let's make your B2B marketing strategy as strong as it can be!

Picking out and focusing on high-value accounts is key to a good account-based marketing (ABM) plan. ABM means targeting specific businesses that match your perfect customer. By doing this, companies can make their marketing work better and get more return on investment (ROI). A study by Forrester found that 71% of B2B marketers use ABM to go after high-value accounts. This shows how important ABM is today (Account Based Marketing Strategies: Top Tactics 2024 - TechFunnel). This way of targeting helps speed up the sales process. It also makes sure that marketing efforts focus on accounts most likely to buy. Using intent data is another big part of choosing which accounts to focus on. Intent data tells marketers which accounts are looking for solutions right now. This lets companies reach out at the right time with the right message. For example, businesses using intent data in their ABM plans see a 33% increase in annual contract value (ACV) for accounts they target with ABM (Why Account-Based Marketing (ABM) is the Future of B2B Growth - LinkedIn). It's also important for sales and marketing teams to work together on a list of target accounts. This teamwork helps keep the message the same and makes sure everyone is working toward the same goal. As a result, 70% of ABM users say their sales and marketing teams are mostly or completely aligned (Wrap Your Head Around ABM With These 24 Statistics). This makes their marketing efforts even more effective.

To make your B2B account-based marketing (ABM) better, you need to create personalized content. ABM works best when it's relevant. Personalization helps you connect with your target accounts in a meaningful way. A report shows that 57% of B2B marketers using ABM think it's very effective for improving customer experience (Account-Based Marketing Stats - Insights ABM). One good way to do this is by using different channels to share your personalized content. For example, Demandbase is a tool that helps you make very specific campaigns. These campaigns match the unique needs of each account. This can lead to stronger connections and better results (4 Proven ABM Strategy Examples for Maximizing B2B ROI). Also, using intent data can make your outreach even better. Intent data tells you when your target accounts are looking for solutions. This lets you send them the right content at the right time. It helps speed up their buying process (Account Based Marketing In 2024: The Critical Guide To Increasing B2B Conversions). In the end, personalization is about more than just reaching the right people. It's about sending the right message at the right time. This makes your ABM campaigns stand out. It helps build stronger relationships and get measurable results.

To make a multi-channel engagement strategy work well, you need to use different platforms and tools. This helps you reach your target accounts better. A good multi-channel approach makes sure your message stays the same and connects with people on email, social media, paid ads, and direct outreach. ITSMA says that companies using account-based marketing (ABM) across many channels see their pipeline and revenue per account grow three times more than with old methods. ABM is when you focus your marketing on specific accounts instead of a broad audience. Using intent data can also make your campaigns more accurate. Intent data is information about what people are looking for online. Businesses that use this data to find high-value accounts have a 60% better chance of winning when they also use account-based advertising. Tools like Demandbase help marketers make their campaigns personal for many people at once. They give insights into what accounts are doing and what they like. This is important because 64% of marketers who use ABM see a higher return on investment (ROI) than with traditional ways. ROI is how much money you make compared to what you spend. By using these tools with a multi-channel strategy, businesses can make a smooth and effective journey for customers. This helps drive more engagement and sales.

Working together, sales and marketing teams make account-based marketing (ABM) work well. ABM is a way to focus on key customers. When these teams share goals, they make things easier for the customers they target. A survey found that "82% of B2B marketers said that ABM greatly improves the alignment between marketing and sales at their company" (Top ABM Statistics + Why They Matter). This teamwork helps the company run smoother and grow faster. Companies that align their teams see "24% faster revenue growth over three years" (Statistics on Aligning Sales and Marketing Teams in 2024). To make this happen, companies need to talk openly and share information. They can use tools like CRM platforms. CRM stands for Customer Relationship Management, which helps keep track of customer details. ABM-specific technologies also help by showing a clear picture of the customers they focus on. Both teams should use the same measures of success, like how fast deals move through the pipeline and how engaged customers are. This way, everyone knows what success looks like. When sales and marketing work together, they give a clear message to their important customers. This makes the customer experience better.

To make your account-based marketing (ABM) campaigns better, you need to use analytics. Analytics means using data to see how well your campaigns are doing. Companies that use ABM see a 30% increase in revenue from marketing. This shows how helpful data can be (Account-Based Marketing Stats - Insights ABM). You can track things like how people engage with your campaign, how fast they move through your sales process, and how long they stay with your company. By looking at these numbers, you can see what works and change your campaigns to fit what your target accounts like. Tools like Demandbase help too. They let you see which accounts are interested and what they want. This helps you focus your efforts where they will work best (Account-Based Marketing Guide: Strategies, Tactics & Examples). When you use ABM, 64% of marketers say their campaigns do better than the old ways (The Ultimate ABM Stats: Boost Your Strategy Success). Keep checking and improving your campaigns with analytics. This helps you connect better with your important accounts. It also helps you keep up with what customers want and what's happening in the market. This way, ABM stays a key part of B2B marketing success.