How to Build a Winning Account-Based Marketing Strategy in 7 Easy Steps

Did you know that 73% of companies using Account-Based Marketing (ABM) see better teamwork between their sales and marketing teams? ABM is a way of marketing that focuses on specific businesses instead of a broad audience. Also, 45% of these companies see their revenue go up by 10% or more in just one year (Source: Forrester). ABM can really change the game for businesses that sell to other businesses. It can boost marketing revenue by 209% when done right (Source: Marketo). But how do you make a great ABM plan that gets these amazing results? In this blog, we'll show you how to make an ABM strategy that fits your business goals. We'll go through steps like picking the best accounts to target, making special experiences for buyers, using the best ways to reach them, and making sure your teams work well together. Whether you're just starting with ABM or want to make your current plan better, these seven easy steps will help you succeed.

Account-Based Marketing (ABM) is a powerful strategy. It helps businesses focus on high-value accounts. ABM is different from traditional marketing. Traditional marketing tries to reach everyone. ABM targets specific accounts with personalized campaigns. ABM helps sales and marketing teams work better together. In fact, 73% of companies using ABM say their teams are more aligned (Account-Based Marketing Stats - Insights ABM). ABM also boosts revenue. Companies using ABM have seen a 209% increase in marketing revenue (Account-Based Marketing Stats - Insights ABM). This happens because ABM delivers content that speaks directly to decision-makers in target accounts. Many B2B marketers use ABM to focus on important accounts. About 71% of them do this. It helps them engage with their audience more effectively (Account Based Marketing in 2024: Strategies, Tools & ROI - TechFunnel). ABM can also speed up sales. For example, Clearwave used ABM and cut their sales cycle by 20%. They used intent-based ABM strategies to do this (Top 30 ABM & Intent Data Stats • Foundry). ABM is not just a trend. It's a smart way for businesses to make their marketing more effective.

To make your Account-Based Marketing (ABM) strategy work well, you need to focus on high-value accounts. ABM is a way to make your sales and marketing teams work together. They create special campaigns for important people in these accounts. This teamwork is important. In fact, 73% of companies using ABM say their sales and marketing teams work better together (Account-Based Marketing Stats - Insights ABM). Using ABM can really help your business. Companies that use ABM have seen their marketing revenue go up by 209% (Account-Based Marketing Stats - Insights ABM). Also, ABM can make your sales process faster. Some businesses have cut their sales cycle by 20% by using intent-based targeting. This means they focus on customers who are ready to buy (Top 30 ABM & Intent Data Stats • Foundry). To get the most out of ABM, you need to use your resources wisely. Top companies spend about 29% of their marketing budget on ABM. This shows how important it is for making business connections and getting a good return on investment (112 Account-Based Marketing Statistics You Need to Know in 2024 - Huble). By focusing on personalized engagement and using data to guide your decisions, you can turn more leads into customers. This also helps build strong, lasting relationships with your best clients.

Making messages that connect with decision-makers is key to a good Account-Based Marketing (ABM) plan. ABM is a way to market to specific big accounts. To do this well, you need to make your messages personal and relevant. A study shows that 93% of companies see better results when they personalize their ABM campaigns (Top 30 ABM & Intent Data Stats • Foundry). This means you should make your content fit the needs and problems of each account you're targeting. Smart companies use data to make their messages even better. Retargeting ads are a part of ABM. These ads show up again to people who have already seen them. They work ten times better than regular ads. Retargeting ads have a click-through rate of 0.7%, while regular ads only get 0.07% (72 Retargeting Statistics & Trends of 2024 to Know - Demand Sage). This helps make sure decision-makers see messages that matter to them. It's also important to match your messages with where the buyer is in their journey. Talk about their problems and offer solutions that fit. This builds stronger relationships with important people. It also speeds up sales. For example, Clearwave cut their sales time by 20% using ABM that focused on what buyers were looking for (Top 30 ABM & Intent Data Stats • Foundry). In the end, making messages that focus on what decision-makers care about really helps ABM work better.

To make buying easy, sales and marketing teams need to work together in Account-Based Marketing (ABM). ABM is a way to focus on big customers. When these teams work well together, it makes everything smoother and better for customers. ABM can speed up the sales process. For example, Clearwave made their sales cycle 20% shorter by using ABM strategies that look at what customers want (Top 30 ABM & Intent Data Stats • Foundry). This shows how important it is to use data to target the right customers. Personalized messages also help a lot. Retargeting ads, which show ads to people who have already visited your site, work ten times better than regular ads. They get a click-through rate of 0.7%, while regular ads only get 0.07% (72 Retargeting Statistics & Trends of 2024 to Know - Demand Sage). This means that ads made just for certain people can really get their attention. When sales and marketing teams work closely and use personalized messages, they can make strong ABM plans. This not only makes sales happen faster but also makes sure each message fits what the big customers need. This leads to better results overall.

To make your Account-Based Marketing (ABM) strategy better, you need to use technology. Tools like CRM systems, marketing automation platforms, and ABM analytics software are key. They help make things easier and show if your strategy is working. These tools let you keep track of important numbers like account engagement, how much they add to your sales pipeline, and how well you keep customers. This helps you make smart choices based on data (Account-Based Marketing Metrics and KPIs to Optimize Your Strategy). Top companies spend about 29% of their marketing money on ABM. This shows how important technology is for these efforts (112 Account-based marketing statistics you need to know in 2024 - Huble). By using these tools, your sales and marketing teams can work together better. This helps them connect with important customers in a personal and efficient way. Working together like this speeds up sales and makes your campaigns work better. For example, Clearwave, a healthcare tech company, used intent data to target accounts better. This cut their sales cycle by 20% (Top 30 ABM & Intent Data Stats • Foundry). Stories like this show how technology can boost your ABM strategy, making it a must-have for success.