7 Steps to Mastering Account-Based Marketing Strategy in 2024

Account-Based Marketing (ABM) is not just a trendy term anymore. It's a strategy that really works for businesses everywhere. Did you know that companies using ABM see their revenue grow by an average of 77%? Also, 81% of B2B marketers say they get a better return on investment (ROI) with ABM campaigns. This comes from the 2024 ABM Benchmark Report. ABM is all about focusing your marketing on specific high-value accounts. This means you tailor your efforts to meet their unique needs. It's a big help in getting sales and marketing teams to work together better. It also helps turn more leads into customers. In this guide, we'll show you the 7 key steps to make ABM work for you in 2024. We'll talk about how to target and sort your leads better. We'll also explain how to get your teams to work together more effectively. Are you ready to see what ABM can do for your business? Let's get started.

In 2024, personalization is key to Account-Based Marketing (ABM). ABM is a way to focus marketing on specific, high-value accounts. This targeted approach means businesses can tailor their marketing to meet the unique needs of each account. The results are impressive. Companies using ABM see 90% account engagement (50+ Account-Based Marketing Stats to Build a Compelling Case for ABM). This shows how powerful personalized strategies can be in building strong connections with target accounts. ABM also helps sales and marketing teams work together better. A survey found that 73% of companies using ABM say it helps align these teams (Account-Based Marketing Stats - Insights ABM). When teams are aligned, they can work more smoothly and provide a better experience for customers with clear and relevant messages. Personalization in ABM isn't just about the content. It's about understanding each account's specific challenges and goals. By using data, companies can create campaigns that really connect with their audience. This leads to more engagement and better conversion rates. As businesses focus more on personalization, ABM continues to be a game-changer for achieving marketing success.

AI is changing how businesses do Account-Based Marketing (ABM) in 2024. ABM is a way to focus marketing efforts on specific accounts. With AI, companies can work smarter and make their marketing more personal. Using AI tools helps businesses speed up their sales process. They can spend more time on important accounts. ABM with AI brings in 3X more pipeline and revenue per account than regular marketing (38 Account Based Marketing Stats to Steer Your Strategy in 2024). AI also helps make marketing messages fit each account perfectly. This makes the accounts more interested and more likely to buy. If an account is active when there's a sales opportunity, it's 30% more likely to buy within 30 days (10 Stats on How ABM Outperforms Traditional Demand Gen). AI makes it easier for sales and marketing teams to work together. They use data to plan their approach to accounts. When sales and marketing use ABM and Account-Based Advertising (ABA) together, they win 60% more deals (17 ABM Stats That Will Make You Rethink Your 2025 Strategy). As AI keeps getting better, it will help ABM even more. This gives marketers the tools they need to stay ahead in business.

Case studies show how powerful Account-Based Marketing (ABM) can be. ABM is a way to focus marketing efforts on specific businesses. Nine case studies from different industries showed that ABM helped businesses meet and beat their goals (9 Account-based Marketing Case Studies | CXL). In healthcare, five case studies looked at the special challenges and successes of using ABM. These studies prove that ABM can work well in many different fields (Five Healthcare Account-based Marketing Case Studies). Four ABM strategies were also studied in detail. Real examples showed how these strategies work in the real world (9 Account based Marketing Case Studies & Examples - xGrowth). These examples show why it's important to make ABM campaigns fit the needs of specific industries and accounts. By using personalized strategies and working together, sales and marketing teams can see real results. The success stories in these case studies prove that ABM is more than just an idea. It's a proven way to grow and engage with businesses. Whether it's in healthcare or other B2B sectors, these real examples show that ABM can help reach important goals.

To make your Account-Based Marketing (ABM) strategy work well in 2024, you need the right tools and tech. Platforms like Demandbase One are top-notch. They help with account identification, web personalization, orchestration, and analytics. These features let marketers create special campaigns that really connect with their target accounts. "best-in-class account identification, web personalization, orchestration, and analytics" (2024 ABM Benchmark: Unlock Higher ROI In B2B Marketing). The use of ABM tech solutions grew by 18% in 2023. This shows more businesses are using tech to make their ABM better. (Data-Driven Insights into the Growth and Impact of ABM in 2024). Tools that help teams work together are also key. They bring together customer data and AI insights. This helps sales and marketing teams stay on the same page. Their messages and outreach stay consistent across all channels. It's important for teams to work together. 93% of SaaS marketers say ABM is very or extremely successful. (B2B Account-Based Marketing Statistics for 2024). Tools that track how accounts engage and how much revenue they generate are the best for measuring ABM success. 44% of marketers agree. (50+ Account-Based Marketing Stats to Build a Compelling Case for ABM). By using these advanced tools, businesses can make their ABM processes smoother. They can work better together and see clear results.

Measuring the success of your Account-Based Marketing (ABM) strategy is important. You need to know if it's working well and if you should keep investing in it. A big thing to look at is how many marketers say they get a better return on investment (ROI) from ABM. The 2024 ABM Benchmark Report says that 81% of B2B marketers see a higher ROI with ABM. This shows that ABM can really help your business grow. Another important number to watch is how much bigger your deals get. Forrester's 2024 data shows that ABM makes deal sizes grow a lot. In North America, deals grow by 11% to 20%. In Europe, they grow by 21% to 50%. And in Asia Pacific, deals can grow by 51% to 100%. These numbers show how ABM can help you make more money. It's also key to look at how engaged your accounts are. When businesses use ABM, they see engagement levels as high as 90%. This means ABM helps you connect better with the companies you're targeting. By keeping an eye on these key performance indicators (KPIs), you can make your ABM strategy even better and see more success. 2024 ABM Benchmark: Unlock Higher ROI In B2B Marketing Account-Based Marketing Results In Larger Average Deal Sizes Across Regions 50+ Account-Based Marketing Stats to Build a Compelling Case for ABM